2.0 Business and Strategic Planning Home Page

Does your business plan tell you where you need to go and how to get there?

    Business and Strategic Planning are essential exercises for any business.  You may have never gotten around to developing a formal business plan or your current plan may be obsolete do to changes in the market or your company.  

    The following sections will guide you through the process of developing a business or strategic plan to guide the growth and development of your business.  These sections are grouped on separate pages as listed below.

Introduction and the essentials of a plan.

        2.1.0    Business and Strategic Planning

        2.1.1    Systems Assessment

        2.2.0    General Background

        2.2.1    Nature of the Business

        2.2.2    What Products and Services Will You Provide?

        2.2.3    What Will Distinguish You from the Competition?

        2.2.4    What are the Company's Goals for the Next Six Months?

Marketing analysis and strategies.

        2.3.0    Marketing Strategies

        2.3.1    What is the Geographic Region?

       2.3.2    What are the Demographic Characteristics of the Target Market?

        2.3.3    How Will You Promote/Advertise Your Business

        2.3.4    List Your Products or Services

        2.3.5    What Factors are Used in Setting Prices?

        2.3.5.1 What are the Sources of this Information

        2.4.0     Competition Analysis

        2.4.1     How Many Major Competitors

        2.4.2     Additional Information about the Competition

Management and staffing.

        2.5.0     Management Analysis

        2.5.1     List the Titles of the Management Staff

        2.5.2     Organizational Sketch

        2.5.3     What is the Succession Plan

        2.6.0     Personnel Analysis

        2.6.1     Staffing Needs Dictated by Seasonal Work

        2.6.2     Staffing Needs Not Dictated by Seasonal Work

Financial analysis and strategies.

        2.7.0     Personal Financial Status

        2.8.0     Business Financing Plan

        2.8.1     Sample Portions of a Pro Forma and Cash Flow Projection Statement

        2.9.0     Answers to Commonly Asked Questions

        2.9.1     What Information Should Be Provided To the Bank

        2.9.2     What Should Be Done If the Organization is Going Public

        2.9.3     What Information is Needed Regarding Buying/Leasing/Renting Equipment and People

Additional important considerations.

        2.9.4     How To Handle Reductions in Force

        2.9.5     Succession Planning

        2.9.6     Outscoring Services

        2.9.7     Minimizing the Cost of Complying with Federal, State, and Local Regulations

        2.9.8     Identifying Training Needs

        2.10      Sources of Information for Business/Strategic Plan Checklist